How much is too much?

I was privileged a few weeks ago to attend the launch of Pride 1981, the new glittering gem in the Glenmorangie crown.  I say privileged because at R30 000 per bottle, and with only 1000 bottles available worldwide (and – at this stage – only one in South Africa), I am destined to be amongst the rare few ever to taste this whisky.  It’s my guess that this is a big part of what Pride is about: making people feel special.

Hot chicks. Is there anything they can't sell?

I can, with little persuasion, wax lyrical about this wonderful whisky and I will be doing so.  It is without a doubt magnificent.  But, let’s not deny it, its single most remarkable attribute, jumping out at you suddenly like sixteen men in the dark Scottish night, is its price.   It’s bloody expensive.  Insanely expensive!  But then any whisky costing what I’d anticipate spending to refurbish a bathroom seems excessive to me.  Sadly, I’m simply not in this league…or anywhere near it for that matter.  Nevertheless, in the pursuit of objectivity, to give Pride and its hefty price tag a fair shake, I decided to cast myself in the role of a realistic potential buyer.  As a suave Bugatti driving, supermodel dating, beachfront habitating, yacht sailing, island owning, whisky loving billionaire, would Pride get me reaching for my Hermes wallet?

Wow!

To answer this question I had evaluate how the whisky stacks up against its peers.  This required a little twenty-first century window shopping (Windows browsing?).  Strap yourselves in.

I based my review on an analysis of the following criteria:

Style and scarcity – Pride is a vintage, single malt Scotch whisky.  This means that all of the liquid used in the bottling of Pride was distilled in the same year, specifically 1981.  The typical single malt will usually combine whiskies of different ages from distillations having occurred in different years.  This is done to ensure consistency of flavour from bottling to bottling.  Vintage whiskies are unique in flavour, and usually very limited in quantity, hence they attract a premium.  Pride – with a release of 1000 1L bottles – is indeed limited, but not really limited enough to justify its price.  Other heavyweights punching in this class – such as the Dalmore 1974 Aurora and the Talisker 1973 – were limited to 200 and 100 70cl bottles respectively, so considerably more exclusive.  It should also be noted that many of Pride’s contemporaries are single casks, a style that appears to command an additional premium.  I personally don’t see the justification.  In commercial terms a vintage is by definition equivalent to a single cask (or maybe not: I guess there’s always the possibility of releasing more of a vintage, whereas once a single cask is done, it’s done).   Whichever, the fact is that these further diminish Pride’s claims on the basis of this criterion.  If we were to stop the analysis here this wouldn’t seem to be such a clever purchase.

Age – Older whiskies are typically more expensive.  Pride is a 28 year old whisky, old but not that old.  There are equivalent and older whiskies available which represent much better value for money purely given their age.  For instance I came across a Glenlivet 1965 – a 40 year old whisky – at £999.  Pride at the same outlet sells for £2450.

ABV – Ok, so now the momentum starts to swing.  Cask strength generally fetches more than standard bottling strength, because it’s the undiluted real deal.  Pride, at a whopping 56.7%, would significantly stretch my billionaire persona’s per bottle drinking pleasure.

Volume – Pride is bottled in litres.  That warrants a bottle price of up to 43% more than if it were 70cl.

Brand – Glenmorangie is single malt aristocracy, and it should be priced accordingly.  It is the natural order that a prince would be ransomed at a higher price than a peasant.  Sorry, that’s just the way it is.

Packaging – Ultra-premium products are intended to impress, and packaging has a big part to play in this regard.  Pride has some of the most elaborate packaging that I’ve ever seen in the category – the Baccarat crystal decanter and the cantilevered box set a new standard.

At this stage I was still hesitant.  There may after all be no need to reach into the pocket of my Saville Row suit.  One important bit of information was still to be considered however, and here’s where Pride really comes into its own.

Maturation – Pride is double-matured, having been accommodated for the latter iteration, a duration of some 10 years, in some very special Sauternes casks from the legendary Chateau D’Yquem vineyards.  I doubt that there’s anything out there that’s even remotely similar.  To make the matter even more compelling double-maturation (and the specific instance of it known as finishing) is unusual in older whiskies.  I’m guessing that as a whisky ages there’s increasingly more value at stake, and it becomes less and less sensible to fool around with it.  High risk deserves high rewards.  Once I’d taken into account this interesting, highly unusual ageing process and the exceptional casks in which it was executed there was only one possible conclusion: Pride is a standout.

It is this alone – the quality and rarity of its maturation – that seals the deal.  It might be expensive, but justifiably so.

Now that that’s settled onto the whisky itself.  I’ll keep my musings down to two impressions:

–        Firstly, this is a rich, intense whisky.  It is magnetic, commanding of attention, all-consuming.  It brooks no distractions.  Perhaps it was the hype, perhaps the dramatic pre-amble, or even the knowledge that this would be my first and last dram of Pride, whatever it was, and I believe that the flavour had no small part to play, I was fixated on it with single-minded focus, drawn to it like a moth to a flame.  The experience was almost spiritual.

–        Secondly, the fruity, jammy, treacly flavours reminded me, quite strikingly, of a delicious, dense, dried-fruit compote that was part of my Mom’s culinary repertoire back in the day.  I was transported to my youth as I nosed and sipped, and nursed the precious dregs.  All that was missing was the “crème à la vanille” by which that compote was usually accompanied.  Mmm, I’m licking my lips as I’m writing this…

The long and short of it, as I mentioned at the beginning of the post, is that Pride is magnificent.  If you’ve got the dough then I strongly recommend that you don’t miss the show.  If you don’t got the dough, then you may want to try Nectar D’Or, the budget version of Pride, 10 year old Glenmorangie Original finished in Sauternes casks for some 2 years, a fine whisky that I’ve often enjoyed, but poured for me immediately after my dram of Pride had expired it lacked its usual lustre.  How easy it is to become accustomed to the finer things…

Photos are courtesy of David Lazarus, with special thanks to Patrick Leslie.

Our charming host and hostess, Niel Hendriksz and Karen Fullerton from Glenmorangie.

Fiona MacDonald from Whisky Magazine and some guy whose name I don't know. Wait, hang on, it's Marcus.

SA whisky legend Bernard Gutman. Seems he prefers his whisky with a twist 🙂

The Thomas Edison of whisky makers

November is Whisky Festival time in South Africa.  I’m not going to rehash the details – they’ve already been put out there by every Tom, Dick, and their uncles.  Safe to say it’s a whisky extravaganza; if you’re even remotely partial to the golden nectar then you shouldn’t miss it.  The participating brands shell out some long dollars to be present, a fair portion of which goes to subsidising the tasting stock that you’ll be imbibing.  So there’s really only one thing for it – make hay whilst the sun shines.

How to approach the Whisky Festival

You’ll be tempted to gravitate to your old favourites, or maybe to the big boys with their flashy stands.  However the single most appealing feature of the Festival, for me anyhow, is that it brings a wide range of whiskies together under one roof, giving you and me, the whisky lovers, a magic opportunity to sample some off-the-beaten track, sparsely available, sometimes obscure but equally worthy, and often superior whiskies.

Top of my list for this year’s Festival is the new Compass Box initiative: the Great King Street range, or if you want to be whisky-hip, just GKS.  They’ve named the first-born “Artist’s Blend” and it’s been making quite the buzz in whisky circles.

GKS takes its name from the address of Compass Box's Edinburgh HQ

If you’re unfamiliar with Compass Box whiskies then this is something that you should remedy at your very soonest convenience.  There tends to be a common thread amongst premium brown spirits the world over – by and large they share a critical success factor: heritage.  It seems that if you want to make it to the big time, you need to have been around for a while.  So when a brand breaks the mould, especially in whisky, you know that there’s got to be something very, very special about it.  Interesting then, compelling even, that Compass Box is barely 10 years’ old…

The home page on their website touts them as “Four-time Whisky Magazine Innovator of the Year”, and this, innovation, is really what sets them apart.  Very simply they do things differently – not just different-different, but better-different.  Whisky has been made in largely the same way for hundreds of years – this is an old, conservative, traditional industry with deeply entrenched interests.  Change is resisted, and true innovation is rare.  Not long ago the guys at Compass Box ran afoul of the Scotch Whisky Association (SWA) with the production technique used to create their Spice Tree product.  This whisky was given a secondary maturation in casks fitted with new oak staves, judged by the SWA, who exist to make sure that those entrenched interests stay entrenched, to be contrary to the law that stipulates that whisky be produced in “the traditional way”.  The product was forced to be withdrawn but Compass Box later replaced the staves with barrel heads – made from the same new oak – to even better effect.  In whisky this is innovation of Apple-like proportions.

Why was I wasting my time with light bulbs?

The man behind Compass Box, John Glaser, has, like most whisky makers, emphasised the importance of wood in creating great whisky.  Unlike many others he’s backed up the talk with hard facts, which gives me some serious confidence in his products.   My default assumption when a whisky brand is secretive is either that disclosure is unflattering, or that the bar is likely to be lowered on occasion.  Compass Box is entirely, refreshingly transparent.  When Glaser claims that they use better wood than the majority of the Scotch whisky industry, I’m inclined to believe him.  Specifically Compass Box eschews the use of older, tired casks, which are commonplace, instead ageing whisky exclusively in either first-fill oak, or in a wood style that it has effectively pioneered: superior quality, slow growth, air-dried (as opposed to kiln dried), virgin French oak.

The only Scotch whisky blend aged in new wood

Here are the wood specifications for the GKS Artist’s Blend:

WOOD (Flavour Impact)

1             First Fill American Oak Barrel (vanilla)        62.3%

2             New French Oak Finish {New-Headed Barrel}         27.7%

(Grilled Marshmallow, toastiness, roasted coffee)

3             First Fill Sherry Butt (wine, dried fruits)      10.0%

I was fortunate enough to get a sneak-preview – a tasting at the Bascule last week.  It was a quick in-and-out which didn’t give me the time to study the whisky at length and compose detailed tasting notes (which I find somewhat tedious anyhow), so I’m only able to share general impressions.

Firstly, in appearance the whisky is satisfyingly hazy – no ice or cold water needed.  It is out-of-the-closet, proud-as-you-like, riding-on-a-float non-chill filtered.  This may not seem, in this enlightened whisky era, like something particularly distinguishing, but bear in mind that this is a blend, and that it is significantly aged in new wood.  In either case, never mind both, how many others can make this same claim?  Very few I’ll warrant.

I'm Scottish, I'm non-chill filtered and I want everbody to know it

Secondly, it is without a doubt the creamiest whisky I’ve ever tasted, a feature attributable, according Compass Box Tweetmeister Chris Maybin, to the quality of the grain whisky used (their grain is fully aged in first fill American oak), but I’d venture that my first point also plays a big role.  Well worth drinking for the luxuriant mouth-feel alone.

Thirdly it is a gunslinger of a whisky.  Probably not the most complex or sophisticated, but with flavours that are big, bold, and well-balanced.  I picked out vanilla, biscuit (paste of chewed up Maries), fruit, spicy wood and nut as they came thundering past.

Compass Box have heralded the GKS range as the “Rebirth of the Blend”, on the premise that the reputation of blended whisky has been tainted by low-quality, inferior products.  This makes for great copy but I’m not sure if blended whisky in the price range at which GKS is certain to be bracketed particularly needs a rebirth.  Regardless, the wordplay aside, this is an unusual, vastly interesting, hugely enjoyable whisky that carries forth with great aplomb the mantle of innovation established by its predecessors.  I’ll be seeking it out and so should you.

Liebster Award for WoW

I’ve been the blogging equivalent of a bad friend.  We all know the type – they take weeks to respond to a message, if at all, and then claim that they’ve been “super busy”.  Not good enough.  In my case it’s time to make things right.

I was recently done the honour of being nominated for a Liebster Blog Award by my fellow whisky blogger Whisky Woman.  WW: firstly – apologies for the delay in formally acknowledging the award, and secondly – big thanks for choosing me.

Cool bananas!

The Liebster, I’m given to understand, is awarded to emerging bloggers, the purpose being to spotlight their work and hopefully boost their following.

It works like this:

  1. Thank the giver and link back to their blog.  Tick.
  2. Pass on the award to 3-5 selected bloggers and let them know by leaving a comment on their blogs. See below.  Half-tick.
  3. Copy and paste the award on your blog.  Tick.

So, here are some bloggers worthy of extra attention:

Another Damned Food Blog

Magic stuff.  A class act.  This guy wields words like a hammer.  Witty irreverence at its hard hitting best, fuck you very much.

MojoDojo

I was chuffed to contribute a post to the Dojo some time ago – check it out here.  These dudes have the inside line on popular culture, Joburg style!  Prolific, and consistently witty.

South African whisky bloggers

We’re a rare breed.  There are only a handful of whom I’m aware.  These sterling gentlemen are out there flying the whisky flag in darkest Africa– please give them your support.

Whisky Brother

Whisky Tasting Fellowship

Let’s Talk Whisky.  I believe Marsh’s blog is down due to other commitments.  Here’s hoping it’s temporary.

To all you bloggers out there – keep the faith and may the dram be with you!

The whisky tasting deconstructed part 3

Wow, I’ve been so caught up by the World Cup (let’s say no more about it), by my regular work (the irksome distraction that puts bread on the table), and by my recent holiday (less irksome) that I’ve let the blogging slip.  Well I’m now breaking out of the post-vac funk.  This series on tasting was not in fact prematurely cancelled by the networks: here’s the final episode.

We left off at appearance before I meandered about somewhat gratuitously.

Next up then the nose or aroma.  In part 2 I made a strong case – or so I thought – for giving the nose its pre-eminent due.  It seems however that when it comes to my powers of persuasion a gap exists between my perception and cold reality.  My own brother – he who is flesh of my flesh, and blood of my blood – ridiculed my new whisky glasses (I can still feel the hurt 😦 ) and was generally disdainful about the whole notion of nosing.  Pretentious, he called it.  For a split second – before logic prevailed – it made me question myself: have I managed to get sufficiently far up my own arse that I’ve become one of those anoraks whom I despise?  Is nosing just the expected form for a whisky lover?  This is actually an important question to consider.  It’s easy to get caught up in ritual.  Let’s break away from whisky for a moment.  Imagine bread, freshly baked, voluptuous, just out of the oven.  A thick steaming slice is spread with rich Danish butter, which then melts into the hot bread.  You reach for a pot of ripe youngberry jam.

Yum

Freeze it there.  Now give yourself a blocked nose – you can’t smell a thing – and picture the scene again.  Hell, you might as well be eating a dog biscuit.  No, I would suggest, and most would agree I think, that nose is undisputedly important…nay, critical.  The aromas in whisky may be more subtle than those in baking, but understated charms have their own powerful appeal.  Scientists have identified multiple hundreds of distinct flavour bearing compounds in whisky.  The nose is essential to “unlocking” and enjoying these flavours.  It deserves dedicated attention.

I don’t like to oversell.  But here I’m going to chuck in a little extra – some hard-earned knowledge that I managed to prise from the internet.  Our sense of smell is derived from the olfactory bulb which is part of the brain’s limbic system, a region also closely linked with memory and emotion.  This physiological connection is the reason why smell has the ability to call up memories and emotional responses almost instantaneously.  So, on a deep and personal level aromas, or at least certain aromas to certain people, are intrinsically interesting.    The nose of my Redbreast 12yo was redolent of cut-grass and caramelised sugar.  It evoked memories of cricket games on mowed turf, of sprinting across the outfield to cut off a boundary, and of the toffee-ish crust on my Mom’s apple-bake.  Why would I or anyone else want to ignore such an evocative part of this experience?  I, we, don’t.

Those halcyon days

So how do you go about nosing a whisky thoroughly?  Do you just stick your snoot in the glass and inhale?  When it comes to whisky be prepared to be humbled.  There’s always more to learn, and sometimes it’s basic stuff.  I was recently invited to an event hosted by The Macallan – an excellent evening spent viewing fine photography and sampling even finer whisky – to which I was accompanied by my non-noseworthy brother, his wife (also unconverted), and an old friend, a local film producer of such legendary status that dropping his name would be downright gauche.  For the purposes of this post let’s call him Carson.  Carson had recently been to a tasting where he’d been prompted to open his mouth whilst nosing whisky.  I was dubious but gave it a try, and wow, what a difference it makes!  It was the equivalent of fuzzy vision suddenly being focused – everything seemed more precise, more acute, more definitive.  Cats apparently smell in this way.  There are organs in their mouths, called vomeronasal organs, that supplement their sense of smell.  These organs are also present in humans but are thought to be vestigial (i.e. like the appendix no longer serving a function).  Maybe not though.  Or maybe there’s some other simple explanation for Carson’s nosing style – Google can only get you so far.  Regardless, if you weren’t aware of this nifty little trick, give it a go – it’s easy and it works.

There are a few other “tricks” worth investigating, if you’re so inclined:

–        When you start nosing whisky, and even if you’ve been doing it for a while, you’re likely to be asking yourself whether you’re really smelling some of these subtle aromas, or whether they might be a figment of your over-exuberance.  You think that you smell something but you can’t quite put a finger on it.  Consider this: you met someone briefly years ago.  Unexpectedly you see the person whilst you’re out and about in a public space.  The face seems familiar, but you can’t place it, or associate it to a name.  This is the olfactory predicament.  Our sense of smell is the poor relative – deprioritized, often ignored, and mostly deprived of attention.  Recognition comes with repetition.  You may not remember that fleeting face in the crowd, but you won’t forget your wife’s.  It’s got to do with observation.  Smells can be observed just like sights and sounds.  Pay greater heed to aromas in daily life and it’ll enhance your ability to more readily identify these in your whisky.  To what extent will this amplify your enjoyment, if at all?  I’m not sure.  The optimal fun/work balance is different for each of us.

–        Alternate between two different, and somewhat polarized, techniques. Firstly focus on a particular reference point, i.e. a single aroma, and attempt to identify this in the nose.  This reference can be sourced from tasting notes about the whisky, from the impressions of others who may be tasting the whisky with you, or from a standardized model.  Secondly, make your mind blank and indulge in some free association.  Let your imagination loose.  There are no wrong answers.  I favour the latter because of its fun factor domination.

These tips above are of equal relevance for the taste of a whisky, but the next one is specific to the nose:

–        You now know about the cat thing, so try varying it up some more:  long draws, short sniffs, and, discreetly (I wouldn’t let my brother see me do this), block one nostril at a time.  Each iteration might give you a different perspective.

Although I’ve focused on this aspect of it, nosing isn’t just isolated to aromas.  You should also be aware of the nosing effects – the sensation on the epithelium or lining of the nose (like mouthfeel for taste) – and how these influence your personal impressions of a whisky.  One of the flavour standardization models which I have at hand labels these effects as any one of pungent, prickling, nose-warming and nose-drying.  I’m not convinced that it’s particularly necessary to get caught up in these details, but getting a gauge on the level of prickling can be useful in guiding reduction, since this can largely be attributed to the bite of the alcohol.     Add water gradually from neat until the prickling dissipates.

Moving on.  You’re now ready to toss it back.  This is where formal tastings can really get pedantic.  Let’s struggle through it.

First up you should evaluate mouthfeel.  I was given an old Glenmorangie tasting manual which provides some useful vocabulary to guide you through this process.  According to the venerable gentlemen who bring us this fine Highland malt (there are apparently sixteen of them, residing in a place called Tain) a whisky can either be mouth-coating (oily, creamy or smooth), mouth-warming (like Nando’s peri-peri mild to fiery), mouth-watering, or mouth-furring (astringent or dry).  Related – in that it influences mouthfeel – but separate is the body or texture of the whisky, ranging from light and watery to full and dense.  The aromatics have now been fully appraised and are nevertheless trapped in your mouth so feel free to roll the whisky about as if it were Listerine.

Secondly, you’re now finding yourself in the home-stretch, the taste.  Remember that it can be meaningful to taste both neat and reduced.  There are 4 primary tastes – bitter, salty, sour, and sweet – which may be present in a whisky, either individually or, more likely, in combination.  Other flavours, which you interpret as taste, are in fact aromas detected by the nasal passage at the back of your mouth.  Swallow and savour the finish, the persisting flavour of the whisky after consumption.  Does it linger long or is this whisky lingerless?   Is there an aftertaste – new nuances that were not initially evident but might appear after a second sip or after a few minutes have elapsed?

I copped some flak from smokers because on my comments in part 1.  I’m going to try to make it up to them.  You’ve now reached the point where you can sit back with a self-satisfied look on your face, light up a smoke, and consider your overall impressions of the whisky.

These ones are better for you. The tobacco equivalent of broccoli really...

I tend to focus on one aspect alone – balance.  Are the various flavours in harmony with each other or is this whisky wearing black shoes with a brown belt?  Is the taste consistent with the nose, or does it just talk the talk, but not walk the walk?  Weighty matters indeed…

Incidentally I found the Redbreast 12yo to be beautifully balanced, nimbly performing cartwheels on a tightrope.  I have tears in my eyes as I look at the dregs that are all that remain in the bottle.

On that bittersweet note I’m going to abruptly terminate this series of haphazard musings.  Enjoy the week ahead, and may the dram be with you.

A visit to the Scotch Whisky Experience

My promised contribution to this blog is long overdue. It’s been more than a month since my visit to Scotland, and, more specifically, the Scotch Whisky Experience (SWE) situated on the Royal Mile, a stone’s throw from Edinburgh Castle.

The slick SWE entrance set amidst old Edinburghian stone

Before I continue, let me make it very clear that I know next to nothing about whisky. What I do know has been gleaned from many a night listening to my husband wax lyrical about his favourite drink.  So any knowledge that I might have acquired has been incidental.

I was in Edinburgh to visit my dad – a very Italian whisky lover, conveniently living in Scotland.  The last time I visited we took a lovely drive through the Highlands and stopped off at a few well-known distilleries along the way.  On this occasion we didn’t have the time to travel out of the city however we had been offered a complimentary visit to the SWE, courtesy of the very friendly and welcoming team (thanks to Angela in particular!) that WoW had come to know through this post.

The SWE building is surprisingly modern, considering the historic nature of its immediate surrounds.  The tour options cater for varying needs, from those wanting a relatively quick introductory circuit, to those wanting something a bit more in-depth (with a couple of extra tastings thrown in of course!).  We were offered the Silver tour, which lasted approximately 1 hour.

It began with an entertaining audio-visual presentation: we were seated in a “vehicle”, aesthetically fashioned like a still, which then moved around like the teacups and saucers ride at a fairground.  This was followed by a ten minute browse in a room decorated with photos and information that explained the whisky-making process in some detail.  For foreigners there is a very nifty tool, resembling one of the original Motorola cell phones, which takes you through whisky-making blow-by-blow in your preferred language.  My father tried out the handset and was highly impressed with the quality of the Italian translation!  It saved me from having to explain some of the more technical English terms.

The next stop was a small auditorium, where all the seats were accompanied by a tasting glass, and a colour and taste chart.  A short presentation followed, which took you through key information about the whisky industry, the difference between single malts and blends, the defined whisky regions in Scotland, and the styles of whiskies that emanate from each region and why.  This presentation is great for novices like myself and even for the more informed I would imagine that it would be very entertaining, if not terribly educational.

Our colour charts were divided into the 4 whisky regions and as we were introduced to the characteristics of each region we were prompted to scratch the corresponding section on the cards to release aromas typical of the whiskies from that region.  This was a very interactive and engaging way of demonstrating the various flavour groups.  We were then given the opportunity to choose the profile that most appealed to us so that we could have a tasting of a whisky from that region (if you were fortunate enough to be on the platinum tour you got to have a dram from each region).  I chose a whisky from the Lowlands, because whiskies from this region were described as being light and fragrant, and more palatable for those of us who are not yet accustomed to drinking whisky.  For the first time in my life I can honestly say that I thoroughly enjoyed a whisky!  I fell in love not only with the whisky, but with its lyrical name – “Auchentoshen”.  The distillery is actually owned by the famous Japanese whisky company Suntory.  Unfortunately I haven’t come across it again since returning home to Cape Town.

Triple-distilled Lowland Scotch whisky

Our final destination, and the real highlight of the tour, was a viewing of the worlds’ largest whisky collection.  Previously owned by Claive Vidiz of Brazil, who had amassed over 3300 bottles during the course of many years, in 2009 the collection was sold to Diageo, the world’s largest distributor of whiskies.  To be in a room surrounded by so many different, special whiskies was awe-inspiring.  Claive did not discriminate and his love of whisky led him to collecting all sorts from blends to malts – some young, some very old.  The collection is very well looked after with the bottles cleaned regularly (I would hate to be entrusted with that responsibility – I recall not too long ago knocking over what remained of my husband’s Chivas Century of Malts, much to his dismay!).  The tour pretty much wrapped up as we finished our drams, while looking on in awe at the incredible collection of bottles that lay before us.

The well preserved Claive Vidiz Collection

The experience managed to be highly informative, without being overwhelming.  As I already mentioned, there are a number of tours to suit one’s specific needs – the silver, gold and platinum tours which are 50mins, 1h10 and 1h30 long respectively.  Each tour offers slightly more value, although the 50min tour was just perfect for me, as a relative newcomer to the world of whisky.  I would imagine that the gold and platinum tours would suit those of you who are already passionate.  The staff were extremely knowledgeable and although Diageo is a major player supporting the SWE, there was no bias at all (except toward Scotch whisky in general!).  All in all, well worth the visit.   Don’t miss out if you happen to be in Edinburgh.

A journey to the heart of whisky

A good while back I was having dinner with a friend at his home when he pulled out an unusual-looking bottle of whisky.  It had a distinctive hand-applied wax seal, and it didn’t have the type of slick label that big brands spend thousands developing.   The thing radiated an authentic old world charm. “You’ve got to try this whisky”, he urged, “it’s made by Michel Couvreur”.  “Who?” I replied.

Michel Couvreur, that’s who!

Fast forward a couple of years and I’m at another dinner – just outside the city of Beaune in Burgundy – with none other than Monsieur Couvreur himself.  He’d invited me to an amazing restaurant.  Aperitifs and amuse-bouches on a pagodaed terrace to the dulce sounds of a string quartet.  Three courses of lobster, each paired with an exquisite wine.  A cheese trolley of astounding proportions and variety.  Grand Marnier soufflé with sorbet.  Coffees (of the civet variety no doubt).  An audience with the head chef.   If he’d set out to impress he’d succeeded in spades.  Next time someone mentioned Michel Couvreur I wouldn’t be hooting like an owl.

That epic dinner was the culmination of events put in motion at the previous dinner.  We had ruminated deep into the night about the sorry selection of whiskies in South Africa.  You’d struggle to find a regular independent bottling, but something like this – an artisanal whisky, of the style that was originally made by the doyens of Scotch whisky before their names became mass brands, something truly special and out of the ordinary – was completely beyond grasp.  So, motivated by nothing other than the love of this fine whisky and a thirst (pun intended) for the adventure, we decide to seek out Michel Couvreur and convince him to ship us his goods.

Checking out Michel Couvreur’s Special Vatting

Eventually I ended up in the small village of Bouze-les-Beaune, iconically midway between Scotland, from whence Monsieur Couvreur has “clerach” (a fancy name for new-make) distilled to his personal specifications, and Andalusia, where he sources many of his casks.  The whisky philosophy of this deeply philosophical man is simple – it is based on the conviction that 90% of a whisky’s character and quality can be attributed to the wood in which it has been aged.  This has raised some ire amongst certain whisky commentators.  The influential Malt Maniac Serge Valentin had this to say in 2008: “Indeed, twelve years ago or so, I attended a Michel Couvreur session where they claimed that the distillery didn’t matter, that only the casks did, thus implying that displaying the distillery’s name on a Scotch single malt whisky was useless.  No need to say that that did really put me off, and that anything branded ‘Michel Couvreur’ used to make me frown – at best – since that very session”.  It may be an extreme position – and I’m not sure that Monsieur Couvreur uses the word, or even implication, “useless” – but I don’t know of anyone who argues against wood as the dominant influence on the flavour of a whisky.  I personally wouldn’t put a number to it, the specifics would vary I’m sure from whisky to whisky, but I’ve seen it done:  the guys at Glenrothes have it at 60%.  Is 90% categorically unreasonable?  I’m not so sure.  My host during the tasting at the Couvreur cellar was Jean-Arnaud Frantzen, a young guy with an advanced science degree (I forget the discipline) who decided to pack it all in to study whisky at the feet of this master.  He presented me with the results of an experiment – identical new-make aged for 7 years (if I remember correctly) in two separate casks, one bourbon, one sherry.  I’m a taster-in-training, and I will be for many years to come.  I don’t claim any extraordinary talent.  Nevertheless it was obvious that the two were significantly different.  60% different?  90%?  Why quibble?  Michel Couvreur has focused his efforts on indisputably the most important aspect of whisky-making, and in doing so he has forged a reputation as a maturation specialist of incomparable skill.  In fact, despite his conceptual misgivings, Serge went on to hand out impressive scores of 88-90 points to the flagship Couvreur malts.

Today most industrial whisky producers favour Bourbon barrels because they are dramatically less expensive than sherry casks (from which traditional whisky flavours evolved).  Monsieur Couvreur has resisted this impulse.  Over the course of decades he has unwaveringly dedicated himself to seeking out the highest quality casks, personally visiting small bodegas in the great sherry producing regions of Spain, particularly Andalusia, to individually select the best of the best.  These are then transported to his estate, filled with whisky (or whisky-to-be), and placed in his subterranean cellar.  This cellar, a maze-like structure with a couple of casks around every corner, mostly sherry but some bourbon and a smattering of the exotic (notably the Jura Vin Jaune), offers the ideal conditions for ageing whisky.  Down there, guided through passages hewn from the rock, I felt transported back in time to a golden age of whisky, captivated by the aura of the man, by his passion for his craft, and by the almost holy setting.

MC in the cellar

It is no surprise then that his small-batch whiskies, unheralded and unadvertised, have found their way from his legendary cellar to the four corners, promoted by nothing more than word of mouth and a recognition of their excellence, in the process making him a cult figure amongst connoisseurs and aficionados.  His premises, whilst impressive, are inconspicuous, un-signposted, just another elegant building in the elegant French countryside, and yet, whilst I was visiting, a group of whisky fans had managed to track him down and were knocking on his door requesting a visit.  He shrugged and asked to be excused – apparently this was a standard occurrence.

I was lucky enough to be offered a taste of his Ever Young Pristine 35yo during my visit – as was my wife, not the most avid whisky drinker, so from whom I then inherited a second dram.  I’m not one to ascribe the descriptors “best” or “favourite” to a whisky but if I were then this would be a strong contender.  It was utterly magnificent.  Sadly, I’ll be one of the last few people to have the honour of tasting this whisky.  Like many Couvreur single malts, this is a vintage single cask, of which few bottles remain.

The Big Daddy

Whether you agree with his ideas or not, in this era when the industry is defined by rampant corporate proliferation, when it is the trade and not the craft that calls the tune, Michel Couvreur and his small team of successors truly stand apart.  Hailed as “the last of the Mohicans”, a moniker bestowed on him by the Danish press, he is a hidden treasure and the heir to an endangered heritage.    He adds colour, heart and charm – and damn good drinking – to the whisky landscape.

The whisky tasting deconstructed part 2

If you missed it, part 1 can viewed by clicking here.

So what is flavour?  Most people think of flavour as taste.  In general language we would equate taste with flavour and aroma with fragrance.  In a whisky context however it is an umbrella term referring to both taste and aroma (or nose).  And whilst it’s easy to get side-tracked by peripheral discussions to do with casks, chill filtration, stills, and so forth – all admittedly interesting and all impacting on flavour – this, the actual flavour itself, is where you’ll find the real action.

You’ll have picked up by now that I’m not huge on rigid protocol in whisky tastings.  The alphabet aside, fun should come above formula.  Nevertheless, as you get down to the business end, there are some important basic “rules” to bear in mind.   Allow me a little soliloquy then before I continue on with the ritual of the thing.

Rule #1:  Don’t ignore the nose (or your other senses).  People tend to become fixated on the taste of the whisky – probably because taste is the pre-culminating moment in the consumption process, and it’s the act of consumption that gives satisfaction.  However, on a sensory level, taste is relatively limited when compared to smell; there are only 4 primary tastes but 32 primary aromas.   In fact, calling the whole experience a “tasting” is a bit of a misnomer, since smell is integral and indeed all the other senses – feeling (texture), sight (appearance), and sound (hearing others’ impressions) – should be involved to some extent or another.  So, savour the nose – it’s a “hidden” dimension of enjoyment waiting to be discovered.  With just this in mind I’ve recently invested in some new, nose-accentuating whisky tumblers.  In fact I liked the look of them so much that I bought a few sets for my whisky loving friends as well, and now I’m getting some for my twitter friends too.

Cool bananas!

Rule #2:  Use water.  If you want to be pedantic, and strictly conducted whisky tastings are pedantic, nose and taste the whisky neat first.  I don’t really bother with this anymore, but I’ll concede that it can on occasion give you an added perspective on the flavour.  Nose with restraint – the alcohol fumes coming off neat whisky can be lightly anaesthetizing.  Some people prefer to drink their whisky neat as a matter of course.  All power to them – I fully endorse their right of individual choice.  Some people also choose to believe that the earth is flat.  In both cases however there’s reason to suggest that the alternative is better.  Adding a splash of water to your dram is what’s known as “releasing the serpent”- the water reacts with the flavour-bearing congeners in the whisky and in doing so unlocks its aromas.  It’s meaningless to prescribe how much water should be added.  The rule of thumb is equal parts water to whisky, but this can and should vary according to individual taste, and the nature of the whisky and its alcohol content.  Water also softens the alcoholic edge of the whisky, which can otherwise be numbing and/or obstructive, although die-hards will tell you that saliva does the same job.  I think not.

To each their own

A corollary to this rule – use still mineral water, or something similarly pure.  Water purifying chemicals such as chlorine do not belong in your expensive whisky.

Rule #3:  Remember to enjoy yourself.    I mentioned earlier that tastings play out on an enjoyment-education continuum.   On the one end you get the serious – the people who do this for a living:  industry professionals, heavyweight reviewers, and the like; and sidling up to them the anoraks – those pseudo-expert whisky fans who’re slightly too far up their own arses.  The latter are easy to spot: they’ll swirl the whisky about dramatically, peer at it intently, nose and taste it ponderously, and agonise over each nuance of flavour, with suitably meaningful pauses in between, and the odd, highly focused, introspective stare into the distance.  Don’t be one of these guys.  Stick to (or at least towards) the other end.  Drinking whisky should be fun.

I’m satisfied much of the time with contemplating just a single nugget of flavour, the one that floats unprompted to the top and builds my overall impression, and that distinguishes that whisky from others.  In Bushmills 10yo it was turkish delight, in Bain’s it was overripe fruit, in Highland Park 12yo the gentle honeyed smoke.

I write about whisky, so often I’ll persevere, concentrate, tease out a greater array of flavours – but when I do I can feel myself shifting on that continuum – my day at the beach takes on that heavy Sunday evening cloudiness.  The fun starts to seeps away.

Rule #4:  Learn something.  Hang on, you’re telling yourself, what’s with this dude?  Ok, it might seem like I’m contradicting myself but give me a chance.  As you’re aware, when you love whisky, you want to know more about it.  And no matter how expert you believe you may be, there’s always more to learn.  A certain measure of incremental learning is essential, and each tasting presents an opportunity to add to your knowledge, and with it your affinity.  Your goal here is to understand the whisky relative to others – so that you can continue on your epic journey.

We can all identify the same basic flavours – admittedly to various degrees of proficiency – but we may not be able to describe them in a way that makes sense to or resonates with others…or reference them in relation to other flavours.  The answer is standardization.   There are various models – the Pentlands Wheel, the Diageo/Dave Broom inspired Flavour Map and its associated Flavour Camps, Serge Valentin’s SGP system, and I’m sure many others – all of which seek to standardize the flavour describing lexicon and get some sort of order and classification in place.  It’s worthwhile to be familiar with these models, or at least with their vocabulary, so that you can identify whiskies that you may want to try.  I’m all for prolific experimentation but premium whiskies cost long dollars – so unless you have a wallet built like a prop forward (the World Cup’s starting today, here’s my contribution to the rugby excitement) some discrimination may well be necessary.

Pentlands Wheel - courtesy of Whisky Magazine

Rule #5: The T in tasting is for team.  Share your whisky, share the fun, share your impressions.  Enough said.

Ok, that’s my bit of preaching done.  Part 3 – the rest of the formula for an optimal tasting (coming soon to Words on Whisky) – will conclude this series.

Fellow rugby fans – we’re caught in a bastardly time zone predicament.  I’m quite partial to sipping on a dram whilst watching my team pound others into submission, but not at 10h30.  How early is it reasonable to start drinking whisky?

To the Springboks – may the dram be with you!  Preferably after the games though.

Win an iPad

Occasionally a blogger has to beg.  It’s undignified, but it has to be done.  This is one of those times.  Please (please, please) vote for WHISKYdotcoza as your favourite online store .  We’re late in the game on this one 😦  – voting closes today.

I know that most (all?) of you will be inclined to help out of sheer goodwill, but here’s the bonus.  By voting you’ll also stand the chance of winning an iPad.

Click here to vote.

The whisky tasting deconstructed part 1

Recently, after a not inconsiderable amount of effort, I finally acquired that bottle of Redbreast 12yo for which I’d been pining for so long.

As they say in my home town - kiff bru!

My immediate instinct, as someone who writes about whisky, was to conduct a “tasting”, because that’s just what’s expected.  A tasting is one of those serious sessions where one follows a very particular process to tease out one’s impressions of a whisky.  Serious enough in fact that one finds it necessary to resort to the third person.   Too serious.

After thinking about it for a while I favoured the lose-yourself-to-the-moment drink when you don’t have to concentrate on anything other than your own pleasure.

Don’t get me wrong.  I like tastings.  I’ve attended some awesome tasting functions, notably those put on by my friends at the College of Whisky.  I’d suggest however that on the education-enjoyment continuum these things are inclined towards the former. Tastings are a bit like school, or work.  They may be useful.    They’re frequently necessary.  They may even be interesting.  But when it comes down to it you’d rather be at the beach.

Let’s consider what’s involved in an optimal tasting:

Firstly, you don’t just uncork on a whim and start chugging.  You have to build the context if you want to do this right.  Our senses are most acute – and hence most receptive (but certainly not most appreciative) – in the morning and when we’re hungry.  In what seems like a past life I worked for a brandy manufacturer, one where the management team was expected to take part in tasting panels…first thing in the morning.  Once a week, the bare minimum, I’d reluctantly haul my arse over to the bottling plant and douse my palate with young, blended brandy – mmm!  Luckily they hadn’t cottoned onto the hunger aspect, or if they had they graciously let us off the hook.

Personally I reckon we should keep mornings for champagne, preferably accompanied by croissants and eggs benedict.

Say NO to hunger

The spartan theme of the thing doesn’t end there – the formula dictates that the tasting area should be well ventilated and free of distracting odours: food, cleaning solutions, dubious personal hygiene, and, ironically, also scented soaps and toiletries.  A smoker would have likely impregnated his or her clothing with cigarette smoke – don’t invite these dodgy buggers to your tasting.

Secondly, you need to be properly equipped.  A tasting should be done using a nosing glass – a tulip-shaped vessel, usually on a stem.  These glasses have a narrowly tapered rim to concentrate the aroma or nose of the whisky.  Sometimes, for blind tastings, or particular sessions where the taster doesn’t want to be influenced by the whisky’s appearance, they might be opaque.  There’s no doubt that they’re fit for purpose, but, in my opinion, they’re also a bit poncy.

Tell me I'm wrong

If I wanted to be doing little pinky salutes with every sip I’d be drinking tea from a china cup.   Admittedly Glencairn’s version – with its satisfyingly masculine foot – has dialled down the pratt-factor somewhat.

Cooler tasting glasses

Nevertheless, give me a solid crystal whisky tumbler any time.  Well-balanced and comfortable in the palm of your hand, this is the ticket to a legendary whisky drinking experience.  These days you get them with an appropriately tapered rim so the nuances of the nose don’t just pass you by.

Glenfarclas 30yo in a Schott crystal tumbler

Thirdly, there’s appearance…which, as they say, can be deceiving.  It’s no different for whisky.  Here you’ll be looking at colour, texture and clarity.

When it comes to colour the basic rule of thumb is that whiskies aged primarily in sherry casks should be darker and more coppery, and those aged primarily in bourbon barrels should be lighter and more golden.  However after you’ve thrown in the possibility of refill variations, finishing in exotic woods, virgin casks, and caramel colouring (the wolf in sheep’s clothing effect), it just becomes a waste of time for anyone other than the keenest expert to extract any kind of meaningful insight.

In evaluating texture (and later the nose) the tasting presents a Shakespearean dilemma: to swirl or not to swirl that is the question.  A conventional tasting guide will encourage you to swirl the whisky about in your glass so that you can ogle the “legs” of the whisky (sometimes also called “tears”, less fun).  These are the little rivulets that form as the swirled whisky runs down the sides of the glass.  These can be long or short, and fast or slow-moving – from which you can draw inferences about alcohol content, and texture.  There’s another camp that suggests that whisky should not be swirled.  SA wine and spirits guru Dave Hughes, a man worth calling for his answering machine message alone, was quoted as follows on the subject:  “don’t vigorously swirl the whisky in the glass as you would wine.  Leave it idle since the aromatics are important – and delicate – and you don’t want those escaping as you agitate the glass violently”.  I’m going to answer the Hamlet question with another question.  This gimmick is quite nifty, especially at a promotional tasting.  It has an impressive feel about it.  Novices sense they’re learning something – they’re virtually on their way to becoming master distillers.  But take a step back.  Does it really add value?   The alcohol strength can be gleaned far more precisely from the label.  And texture is only important once the whisky’s being drunk, at which time you should feel free to swill it about with gay abandon and get a good gauge of the mouth feel.

The last element to consider in assessing appearance is clarity.  This is actually more meaningful, and it’s worthwhile doing.  Here you’ll be trying to deduce whether this whisky is chill-filtered or not.  You may remember from this post that chill filtration essentially removes flavour from the whisky, so for the true whisky lover it’s an abomination.  Lift the glass to the light and scrutinize the whisky for any cloudiness.  If it’s crystal clear it means that the whisky has likely been chill-filtered; if you can pick up a bit of haze then it’s likely to be what’s called a “non-chill filtered” whisky, or possibly a whisky that’s been less aggressively chill filtered.  You’ll be able to do this more reliably by chucking in a bit of ice or some cold water since this will precipitate the congeners that form the haze.  I wouldn’t encourage this though – unless it’s a warm day.  Cold inhibits the flavour of the whisky on your nose and palate.

In the next post we get down to brass tacks – the flavour.  Until then, may the dram be with you.

Hitting some Black Bush

I’ve made a sort of loose commitment to myself that I’m not going to drink tequila anymore.  Actually shoot is more apt because I don’t plan on depriving myself of the occasional margarita – that would be needless overkill.  My rationale?  Why chuck back cactus juice when I could be sipping fine whisky.  It’s taken me a while to unearth this pearl – age it seems has its merits – and to appreciate its simple beauty…but now that I have long may its lustre last.  Tequila buzz, pah…it’s a myth.

Usually occurs after shooting tequila

I recently had the opportunity to put my resolve to the test – during the bachelor party of an Irish friend.  The chaps in attendance had been known to pursue Mexican gold with the enthusiasm of modern-day conquistadors.  Once, crazed by tequila feva, two of them pinned me down whilst I was asleep, and a third squirted tomato sauce into my mouth till it seeped out of my nose.  True story.  Anyhow, on this occasion I steeled myself, ignored the taunts, and meandered towards a bottle of Black Bush.  It proved to be validation indeed – of the highest order.

Black Bush along with its little brother, Bushmills Original, is an unusual specimen amongst blended Irish whiskeys in that its component parts come from different distilleries.  This is common practice in Scotland, but in Ireland, with its mere handful of distilleries, blend composition tends to stay in-house.  Given that Bushmills has no column stills and thus cannot make its own grain whiskey it sources this instead from Irish Distillers’ Midleton distillery.  Black Bush is a malt/grain blend, so it contains no single pot still – that special nectar which I suggested in my last post as being central to the Irish whiskey identity (and of which I now have a bottle, hooray!).   Nevertheless the Bushmills brothers can truly claim to be the most representative of Irish whiskeys – the malt comes from County Anheim in the North, where the Bushmills distillery is located, and the grain comes from County Cork in the South, home to Midleton.   I can well imagine that this would have been the dram served during the Good Friday peace talks.

This is some light-hearted conjecture on my part of course.  But I thought I’d throw it into the mix.  I’m reasonably confident that I’m toeing the party line.  Whisky makers in my opinion are deliberately cagey about the makeup of their products; this both encourages positive conjecture amongst consumers and it keeps their options open.   Marketers will tell you that mystique adds to the allure.  This is all somewhat self-serving.  I’m pretty sure it’s not in the consumer’s best interests to be left in the dark.  When you’re shelling out hundreds of rands and more for a bottle of whisky you deserve to know – as precisely as is reasonable, and as is the case with most other product categories – what it is that you’re getting.

In this game it seems that Bushmills is no exception.   The label claims that it is “matured to perfection in sherry casks” and indeed the sherry influence is its defining feature.  However, I’ve struggled to definitively confirm whether it is exclusively or just predominantly matured in sherry casks.  Frustratingly there are other grey areas; notably its age, and the proportions of grain and malt.  Withholding the latter is hardly unusual, and indeed this may need to vary to maintain flavour consistency from bottling to bottling.  In fact I really don’t mean to single out Black Bush.  I’m for the moment bottling in a full-blown tirade – but springing a few leaks in the process.

Anyhow, as much as I was distracted by picking over these details, I didn’t let it deter me from fully and unreservedly appreciating this exceptional product.  From the first glance at its rich maple syrup colour this whiskey exalts the sherry womb from which it (mostly?) sprang.  The nose is big and fruity with a spicy undertone – I could picture a mince pie made with delicate phyllo pastry.

Inside every bottle of Black Bush

The liquid has a full, but slick mouthfeel, with the intense fruit persisting on the palate, and the spice, identifiably cinnamon, more prominent than before.  The oak is restrained, imbuing the whiskey with a well-rounded, smooth, balanced character without ever taking centre stage.    Fine stuff from start to the finish – which incidentally reminded me of something that I couldn’t quite place at the time: a high quality Turkish Delight.  It was only after sampling some Bushmills 10yo, in which this flavour resonates, that the penny finally dropped.

Pronounced in the 10yo

Black Bush has undoubtedly deepened my love of Irish whiskey.  To coin those famous lyrics “the pipes the pipes are calling”.  I’ll be sure to answer as regularly as I responsibly can.