I mentioned in my last post that I’d recently attended a pairing lunch laid on by Checkers LiquorShop – for the launch of Private Barrel Co., a house label of single cask whiskies. We were introduced to four private bottlings – a Glenlossie 15YO, a Benrinnes 15YO, a Glen Grant 17YO, and a Mortlach 14YO – each of which was paired with a separate dish. The food was sumptuous – par for the course(s…) at the Cape Grace – and whilst I remain dubious about this manner of pairing for anything but the occasional there’s little doubt that it can (and did in this case) work spectacularly well as a promotional format.
Anyhow, I’m not going to linger on the finer details of the lunch itself. It was enjoyable for those of us attending – who can argue with fine food in the company of whisky and the whisky brotherhood? – but it’s of little further relevance for my purposes here; apologies to any food voyeurs who might be reading.
Onto the whisky.
Actually, wait. Allow me a contextualising aside before I continue.
Single malts are considered to be pure and unadulterated whisky. They are representative of a singular terroir and style, and they are rare and limited. Many casual whisky drinkers though aren’t explicitly aware that there are in fact three broad categories of single malts.
The typical, regular single malt is in fact blended – or vatted to be more correct about it. A variety of casks, sometimes filled in a variety of different years, are used to maintain flavour consistency from one bottling to the next.
Vintage single malts are slightly more specific; only liquid distilled and put into casks in the prescribed calendar year can be used in these vattings. Here flavour consistency is less important – or often disregarded. The appeal of vintages is that whilst each bottling might reflect a broad distillery style they will vary from one another; each will offer something new, something different, and something limited in an absolute sense i.e. once the vintage has expired then that’s it, it’s over and done, for ever.
Single casks are the apex: one source, one style, one cask…(with a qualification for the latter – single casks can be double matured or finished). The link to the past, always important with whisky, is particularly strong here – single casks define its origins. This is whisky at its purest and most unadulterated.
There’s a persuasive basis thus on which to recommend both single casks in general and the Checkers range specifically:
– They epitomise the romance of whisky.
– They are tangibly and dramatically limited – whilst the precise volume depends (primarily) on the type of cask and the length of maturation, we know with certainty that each expression would be restricted to somewhat less than the capacity of the largest possible cask (a pipe or butt at a little under 500 litres – at cask strength). The Checkers offerings are limited to no more than 600 bottles each at 46% ABV, so they present a golden opportunity to secure a small share of fleeting whisky uniqueness.
– Single casks are uncommon on the South African market – our laborious liquor legislation making it cumbersome to import small batches of any one product – so these new entrants make a welcome addition to our repertoires.
– I’d expect to pay a premium for single casks given their rarity and distinctiveness, but the pricing on these offerings – ranging from R550 to R850 – suggest that they’re great value for money…at least in theory.
Checkers deserves substantial credit for identifying this gap, and, even more so, for filling it. These guys may be new to the whisky game – as evidenced by their tasting mats which displayed the words “whiskey” (Checkers is only offering Scotch at this stage) and “palette” – but their flair for retail is undeniable.
You’re probably thinking that at this stage that I should be brimming with untempered enthusiasm. Unfortunately – being a bit of a cynical bastard (both a curse and a blessing) – I retain some reservations. Single casks are the only whiskies that are not vatted (ok, the grain versions too). Quite simply, when making this type of whisky, there is nowhere to hide. Other whiskies may be able to get away with sub-optimal components – camouflaged in the vatting – but with single casks everything is either good or it’s not.
So, in evaluating the merits of the Checkers range, the vital issues for me – which eventually detracted from an entirely favourable impression of these whiskies – was provenance and cask profile. I wanted extensive and specific cask and producer information. What kind of wood? Seasoning? First fill or refill? Did these casks come from the distilleries (unlikely in this age of whisky shortages), or from an independent bottler? Which independent bottler? If the quality of a single cask is an inherent risk – as I’m suggesting it is – then this information would mitigate that risk to an extent. It would give someone considering purchase a certain measure of assurance and direction, and a fair means to assess pricing. R850 may not be a lot in premium whisky terms, but for gaping uncertainty it’s still a long outlay.
It turned out that the cask information was unavailable – other than some bare bones. The producer information was initially also unavailable, and somewhat muddled. I was told at the function that some casks emanated from the distilleries and some from a variety of (unnamed – because Checkers wanted to keep the focus on their own brand rather than an association) independent bottlers. Fellow blogger Bernard Gutman, who’d attended the luncheon with me, was later told that the casks had all been sourced from Hart Brothers, a relatively little-known independent bottler.
(Correction 04/01/14: Bernard has just informed me that the casks were sourced from Meadowside Blending, which is owned by Donald Hart of Hart Brothers).
What to make of all this? I personally don’t believe that any organisation in the business of maturing casks of whisky – whether the distilleries themselves or independent bottlers – would offer its better casks for a private bottling in the usual course of business (there are always exceptions – especially where long-standing relationships are involved). It would stand both to make more profit and to better enhance its reputation by bottling them under its own label. So my educated, and perhaps ungenerous, but honest guess – and I stress that it is a guess given the patchiness of the information – is that these are second-choice casks from a second-tier bottler (or bottlers).
The whiskies themselves were a mixed bag. I enjoyed the Glen Grant, especially its stewed-pear nose – and I’d have to say that this is a good bet at its R799 price-tag; the Glenlossie and Benrinnes were pleasant, if middling; and the Mortlach was a touch disappointing – even more so given the Diageo overhaul that will likely project pricing of Mortlach offspring into the stratosphere.
The balanced view is that overall this is a great initiative – but with the potential to be even better given some transparency. We live in an era when consumers are increasingly hungry for knowledge, and knowledgeable as a result. It’s becoming counter-productive in my opinion to withhold critical information – just generally, or in an attempt to portray products as more than what they are…and there’s too much of that happening in the marketplace already.
I look forward to lots more (whiskies and information about the whiskies) from Private Barrel Co. May the dram be with you!